ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their. Thanks for A2A I strongly believe ITC is a company which has the potential to become a member of top brands of the world(No Indian Brand features in.

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To make this website work, we log user oc and share it with processors. Leave a Reply Cancel reply Your email address will not be published. Due to this market circumstance, it is important mattrix put noteworthy entireties of cash into stars. Your email address will not be published. These business units or products are cash traps and therefore are not seen as ic useful source of earning. Cashcows are the products that have a high market share in a market that has low growth. The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization.

Failure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture. Dogs are generally low piece of the overall industry players in stable develop markets.

BCG Matrix of ITC | BCG Matrix analysis of ITC

Learning points and conclusions. Embracing difficult and challenging corporate strategy. General macro environment 2. These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects.

BCG Matrix of ITC | | BCG Matrix Analysis

Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix.


BCG Matrix also known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: A firm may grow the market. Strictly private and confidential. About project SlidePlayer Terms of Service. To use this website, you must agree to our Privacy Policyincluding cookie policy. To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally where huge changes in pieces of the overall industry are improbable. Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are mtrix as Cash Cows.

Stars are the cash cows without bounds. It includes rating items as indicated by their relative piece of the pie and market development rate, and plotting them on these mmatrix on a dissipate chart. Feedback Privacy Policy Feedback.

The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing in such domains is seen as a high-risk decision.

That implies that they have not achieved their maximum capacity and are for the most part contending in an exceptionally appealing commercial center where there is a lot of focused contention. Linkage between market share and profitability is questionable.

The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders. These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.


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BCG Matrix of ITC

The stars of ITC are paper board and packaging, Agri business and hotels. Packaging board — No. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead.

The o has high potential to grow hence giving the room to the products to grow iitc well only if the pertinent issues are managed effectively. ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting. We think you have liked this presentation.

Published by Maleah Hughley Modified over 3 years ago. Where Marketing Really Begins. Distinctive Competencies, Competitive Advantage, and Profitability.

If kf wish to download it, please recommend it to your friends in any social system. Enter your email address: Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their different organizations or items.

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