“This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has . Present Shock has ratings and reviews. Megan said: I should like Douglas Rushkoff. I have a feeling that in fact we agree over a great many thi. People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and .

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I agree with other reviewers that this book is disjointed, and it’s obvious that it took many years to write I noted, for example, that many of the illustrations in the first chapter are more than a decade old.

Present Shock: When Everything Happens Now by Douglas Rushkoff

Btw you’re a “media theorist” in this scenario. I knew that I had eaten something delicious, but I didn’t feel the least bit satisfied. Which is thematically appropriate, on reflection! I love to invent terms and concepts, and thus am highly suspect of other frameworks or rushklff that don’t fit with mine. It’s an interesting starting point that leads to some fruitful observations about how society works. Aug 23, Andrew Ma rated it really liked it.

If only doing science were so easy. It’s mostly for more local and limited coordination.

Present Shock: When Everything Happens Now

We move from problem to problem, avoiding calamity as best as we can, our worldview increasingly characterised by a sense of panic. A consistent feature of present shock is narrative collapse: Everything is presented in a very readable way, and the author uses great examples. More than ever before, we need to step back and consciously design our lives. Reality shows and the hour news cycle demo other aspects of this phenomenon.


Friday, then 6 a. Want to Read saving…. This review is This brings together bits from some of Rushkoff’s recent books, grouping them under the rubric of “Present Shock”–the situation of our present day in which everything is happening all at once, doouglas the way in which media, corporations, people, process information and think about rushkofff and future.

It’s as easy to call to mind historic cases of narrative coordinating good as evil. Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our huma ” If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism.

Political compromise, always affected by election cycles, has ceased among those whose elections come every two years, because the next campaign is now. The measures we take to stay abreast of each minuscule change to the data douflas notifications end up magnifying the relative importance of these blips to the real scheme of things. For a book with a bold premise, it’s pretty hard to pin down where it stands on a lot of thorny issues.

Present Shock

Rushkoff makes a nice assessment of how misaligned corporate use of social networking is to the way individuals on social networks communicate. Only the individual can take action, only the community can absorb their impact over time. Well, the shck arrived. Asks many interesting questions in situating our ‘post-historical’ technological present, within the wider historical and cultural context.

Present shock provides the perfect cultural and emotional pretexts for apocalyptic thinking. Rushkofc spent the twentieth century obsessed with the future.

He talks about the differences between time-keeping and timing what the ancient Greeks called chronos and kairos and distinguishes between ponds and streams, RAM and hard drive, storage and flow although like signal and noise, all of these probably depend at some level on viewing perspective and Rushkoff doesn’t really explore that. The craft of futurism almost always comes with an agenda. We do not have great skill in projecting that narrative ability into the future.


And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: Rushkoff offers hope for anyone seeking to transcend the false now. I struggled to find the first chapter convincing – regarding the abandonment of narrative in contemporary media film, tv etc.

In each case, the problems that he articulated reminded me of other work. Highly recommended for anyone who struggles with the information overload.

Narrative Collapse – Pop culture becomes more now-ist and self-referential beginning in the late s-early s The Simpsons, Mystery Science TheaterSeinfeld.

In Present Shock, Rushkoff outlines what he believes present shock to be, as opposed to future shock, as well as why he believes we have found ourselves in this situation. We need to decide explicitly what we stand for and whether we are the slave or the master of the new technologies.

Apr 22, Don Tapscott rated it really liked it. On trying to find coherence: There seems to be no time online OR offline to enjoy “relating” to anyone. No matter how engaging the table conversation, the BlackBerry offered the potential of a different and more interesting topic.