Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Hooked: How to Build Habit-Forming Products by Nir Eyal. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes.

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It is full of speculation and misleading ‘information’. Lists with This Book. Creating products that have high engagement rate is the first step in Lean Startup methodology. Eyal discusses how, in the ‘s, Olds and Milner would stimulate mice in this region, and see them forgo food and water in exchange for more stimulation. Editorial Reviews Review “Hooked gives you the blueprint for the next generation of products. Thus, your product not only has to make it easy to scratch that itch Trigger The trigger is what eyxl a user turn to your product.

Sep 03, Joe Soltzberg rated it liked it. Preview — Hooked by Nir Eyal. This can be an external trigger – like an email or notification or ad that brings the user back – but the best products also form internal triggers. It is easy to see the power of internal ni. I’ve known that variability – or serendipitousness as I like ehal think of it – is a very important driver of any engaging product.

Hooked: How to Build Habit-Forming Products by Nir Eyal | Nir & Far

To see what your friends thought of this book, please sign up. Given that I think hpoked about how to make Goodreads better and more engaging for people, this was a useful book.

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand bj products influence our behaviour. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. It is important that your action is as simple as possible. Eyal makes a number of assumptions about the benefits of technology here – he commonly alludes to Facebook, Instagram, et al as ‘solving’ our feelings of loneliness, for instance.

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It is just as important to make sure that it is easy enough to ‘scratch’ that itch. Get to Know Us. Hooked is not abstract theory, but a how-to guide for building better products. Withoutabox Submit to Film Festivals. I’d recommend this book for anyone that’s interested in learning how psychological mechanisms can be used to form habits, and therefore keep people “hooked” on their products. Have you ever wondered how you just magically seemed eyql end up using one of these products?

Eyal references Sunstein and Thaler’s ‘Nudge’, another book I just finished and one that I highly recommend.

Hooked by Nir Eyal | : Books

Indeed, though at first it looks as if all of them niir vitamins there are already enough “addicted” people who need “social media site painkillers” to vent, to reaffirm their own worth and so on Audible book Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice.

I think I knew a lot of it already, but often being forced to think about things again can be useful – and there are a few useful new ways of thinking about things that I learned.

Page 1 of 1 Start over Page 1 of 1. It also explains complex brain chemistry about how these apps, websites, other habit forming products get you addicted. Hooked provides readers with: The Lean Product Playbook: Hooked introduced me to the concept of reactance in the psychology sense.

View all 20 comments. The book is packed with stories and examples from apps world. Recommended to Brian by: By having your user invest in your product, it makes repeat usage more likely. I’ll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. I experience this book as a “habit creating tool” inspired by human psychology and behaviour.

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Despite that, the book should have been way shorter. This book is a really easy read. Amazon Second Chance Pass it on, trade it in, give it a second life. It covers a lot hookef the same stuff in this review, but is likely a bit more polished: The framework is obvious, but very true, and useful to remember when evaluating products.

Browsing through a couple of negative reviews here I noted that somebody mentioned that this book “Hooked” doesn’t provide a perfect blueprint; well, no book ever does. What makes us engage with certain things out of sheer habit? I also appreciated the detailed list of social media sites and apps mentioned throughout the book.

There is buzz about this book in the SF tech scene. Just a moment while we sign you in to your Goodreads account.

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I wanted something that would get to the crux yooked the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research.

It’s curious how the tech-related psychological research lines up neatly with what I’ve This book is great.

The book everyone in Silicon Valley is talking about

The third piece of the ‘hook’ cycle is the use of variable rewards to help make users habitual users of your product, for example – this is the exact mechanism that makes gambling so potentially addictive. Is there a pattern underlying how technologies hook us? Jun 17, Eugene rated it it was amazing Shelves: