Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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Advertisers generally commercialize appealz fact that the product is so good that it has been in existence for many years and thus people can trust it blindly. By continuing to use this website, you agree to their use. Well I have to agree with the 15 most appealing things used for advertising.

People want to be the first into having something that no one has. The need for aesthetic sensations: Need to feel safe- to be free from threats, to be secure is the appeal of many insurance appealz bank ads.

Lastly, I was reminded fowlew a commercal for a dance show and it made me want to get up and dance and feel artsy like they were. Under this appeal, it is emphasized that a person has developed the feeling of retaliation because of the pressure of the real world. Advertising’s 15 Basic Appeals, by Jib Fowles. Need for sex- surprisingly, Fowles found that only 2 percent of the television ads he surveyed used this appeal. Like that Paris Hilton burger commercial.


15 Basic Appeals of Advertising by Jib Fowles

For example, Florence Henderson has been portrayed as an expert mom who knows about the advantages of Wesson oil and is suggesting using the same. The need to dominate: The ads also use this in a negative way, by arousing the fear of rejection Fowles, It should not be appesls way.

Tasteful china and classic diamonds offer this potential. This is not a common method of advertising as xppeals builds a declinatory public image of the product. This essay explains how Jib Fowles has analyzed the emotional appeals that advertisers use to shape the consumers physiological and psychological needs.

15 Basic Appeals of Advertising by Jib Fowles

Emotional appeal can be further categorized in various different appeals, but following fifteen appeals are of maximum value:.

It is not necessary to show whole lot of sex in advertising, what is more important is how sensuously one portrays it in the advertisement. A great example is cosmetics every girl wants to look flawless so therefore we are willing to buy anything. Obviously sex is 1 because the jin know it will sell, look at movies. The need for guidance: It also refers to how something looks. Yes, many advertisers use this kind of strategy to sell their product.


We are social creatures and want to be connected to others.


I think that when 1 stduy these types of appeals they look for what someone does or needs to feel satisfied, like to give desires and fantasies. Email required Address never made public. Ads using sports heroes or uses superlatives — the best, the first, the finest — are playing with our need to succeed.

An example, if you really like your friends jacket, you try it on, perfect fit, it looks great on you, sold! Betty Crocker is a good example. Even with our friends. The need for sex: Freedom, the desire to get out of social or work obligations, and the desire for adventure 1 this need. Everyone should just be satisfied with what they have and just be happy.